About

Meet Danielle

Beauty editor, professional online oversharer, freelancer for some of the worlds biggest brands, marketing expert, award-winning content creator, new mother, luxury lover and avid writer.

bonjour, mon ami!

I’m so glad you’re here.

When I was just about to leave comprehensive school, I sat at my incredibly slow MacBook and decided to create my first-ever site. I would share with the world every thought I had whirling around my mind. Rather naively not realising that people out there would be able to read my inner ramblings.

For years, I posted simply because I liked writing. The more I posted the more I fell in love with having an outlet. Completely unbeknownst to me, my site had begun to gain a staggering number of organic views and a small following.

A few years after I started posting, I can remember getting an email while I was sitting at work from one of the biggest beauty brands at the time wanting to work with little old me. They wanted to add me to their PR list and create a partnership with me to share reviews, add content to their site and do some social posts together.

At that very moment, I realised that the little site that I had created as a hobby could be something greater.

After getting that email, I put a plan together. I switched to WordPress, gave my site a facelift, created schedules, reached out to other brands I worked with and began to put my marketing expertise to good use. Plus, I created an aspirational list of the companies that I wanted to work with and I began to plan how I could make that happen. Within a few months, my hobby was so much more and for the first time since starting out, I was getting opportunities, and I was actually earning money from my site!

As proud as I was of creating my site and earning a very comfortable living from my online ramblings, I was adamant that I needed to keep my site completely anonymous. To be very open about it, after years of bullying, I still held onto the insecurities that came with that. I was worried that my site would just give the people who were irrelevant to me as an adult ammunition to pick back up where they left off. In all honesty, I was fearful.

I am no longer afraid of what others may think. I am incredibly blessed and fortunate that I can make such a comfortable living by running this site and pursuing my freelance opportunities. It may not make sense to everybody, but then again, it doesn’t need to. With time I have learnt that I should be proud of my accomplishments and that starts here.

years SHARING CONTENT ONLINE AND WORKING FREELANCE
BLOG POSTS WRITTEN FOR THIS SITE AND OTHERS
NOVELS WRITTEN AND IN CONVERSATION WITH PUBLISHERS
FREELANCE CONTRACTS COMPLETE

Get to know me

FAVOURITE FOOD

Steak and frites <3

MY LATEST OBSESSION

Pilates – cliche but true

on weekends you’ll find me…

Being a mum, walking my dog, drinking with friends or writing/reading

I couldn’t live without

My incredibly level-headed husband

Morning person or night owl?

Morning person – I have an inability to be in my bed past 7am!

Currently binging

New Girl

favorite travel destination

Florence, Italy

Best piece of advice i’ve received

No is a full sentence.

Reader Favorites

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Let’s collaborate

interested in a collab? I’d love to connect!

Contact me

FAQ

Too much time on my hands, far too many opinions whirling around my head and simply wanting to try something new. At the time when I first started, there was so much hype around the blogging world and ‘community’ and I wanted to try my hand at it. Never in a million years did I think that I would still be sat here all of these years later, still creating content for my little corner of the internet.

I got my first partnership simply because I stuck my neck out. I made a clear list of the brands that I would like to work with and then I reached out to them. It was nerve-wracking at the time, but the worst that they would decline politely or simply ignore my email. I had an 80% success rate when I reached out to companies and in the end I decided that I didn’t have anything to lose!

Just give it a try. If you do it anonymously like I did in the beginning, you have nothing to lose. Work hard at it, show some dedication and try to hone in on your skills. I have always felt that I have gotten out of blogging, my site and freelance work, what I put into it. When I work hard, I reap the rewards. Just try and don’t give in when you reach the first hurdle.

Just like with most things in life, I go through the motions. Depending on how I am feeling will alter how I feel about writing certain posts. For example, if a lot of exciting beauty products have just been released, I will be in my element trying them all and sharing my thoughts. Or if I am going through a hard time, I may be more suited to drafting a mental health post. I just try to think about how I am feeling and take it from there. The aim is never to force anything because when I read it back, I can always tell.

At the moment, my plan is just to try and maintain the work that I have on my plate. I want to be consistent with my site, maintain my role as beauty editor with some of the freelance companies that I work for and hopefully finalise my first novel for release. Exciting things that seem rather minimal when they are written down, but throw in full-time work, being a new mother and having a social life and it suddenly becomes overwhelming!

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