my Story

Because I can’t stop talking, so I put it on the internet

I stopped caring what others thought and decided to be bold on my corner of the internet.

For years, I’ve been quietly working behind the scenes — writing, creating, and chasing opportunities that once felt far out of reach. What began as a simple blog to share my unfiltered thoughts and unsolicited opinions slowly grew into something much bigger (and scarier) than expected.

Somehow, that little corner of the internet opened doors I never dreamed of. I’ve reached out to huge brands, built real partnerships, and collaborated with some of the biggest names in fashion, beauty, and lifestyle. Alongside that, I’ve been pouring my heart into writing novels, taking the terrifying leap of speaking with book agents and publishers — all while keeping my name off it, just in case my anxiety decides to ruin the fun and I decide to delete things all over again.

For a long time, I have let fear and self-doubt convince me to be quiet. I hid things I was proud of, worried about what people may think — especially those people we all seem to have in our lives, the ones who could find something negative to say about winning the lottery.

Now, I’m finally ready to take ownership of everything I’ve worked for — no soft launches, no secret projects, just honesty about how much this means to me. Because what started as something small and hidden has grown into a career that’s changed my life — and the lives of my family — in ways I never imagined.

So here goes, be prepared to learn more than you ever probably wanted to know.

Meet Danielle

writer, professional blabber and mother

I started a blog over a decade ago because I was, quite frankly, over-opinionated and needed somewhere to share my passions with the world — completely unsolicited, of course.

After a few years of writing (and oversharing) under my belt, my marketing career began to take shape, and I realised there might actually be something to this whole online thing. I decided to learn more, took creative writing classes, and then went bold — reaching out to some of my favourite brands to see if they wanted to work with me. Against all odds (and much to my surprise), they did.

As my site grew from strength to strength and those partnerships turned into long-term collaborations, I knew it was time to take the next leap. To take all those stories I’d been cooking up in my head — fuelled by a lifelong obsession with romance novels — and finally start putting pen to paper.

Now, I’m sharing the very real, often chaotic journey of juggling this site, my freelance partnerships, a full-time marketing career, my writing ambitions, motherhood, fashion addiction, beauty obsession, wife duties, friendships — and everything else that somehow fits in between.

Still want to know more?

what is my favourite movie?

I love any movie with Steve Martin in. I have a major obsession with Father of the Bride. Other than that, I am sucker for a romcom and a forever favourite is the first Bridget Jones. My love for Mark Darcy is timeless.

what is my go to drink?

I wish I could say that this is an incredibly sophisticated and chic drink. However, other than water, the only other drink that I thoroughly enjoy is a can of incredibly cold, Sugar Free Monster.

What is my favourite destination?

Florence. I fell in love the very first moment that I stepped off the plane. The art, the fashion, the history, the architecture. I plan to retire there one day with an apartment overlooking the Ponte Veccio.

what is my favourite designer purchase?

This is a difficult one for me, but it is probably my Hermes Birkin 25 in Noir Togo Leather. This was a wish list puchase for me and since adding it to my collection it has been well loved and used heavily – just as it should be.

My Values

01.

Dedication

To stubbornness, late nights, and the endless pursuit of making it look like I’ve got my life together.
I also give my absolute all to the clients that I delve into partnerships with and I will not stop until we are seeing the results that we both agreed to.

02.

Integrity

Doing things the right way, at all times — even when the wrong way looks faster (and has snacks).
These days, there are so many shortcuts to achieving your goals, but in order to be credible, you have to work with a degree of integrity in all that you do.

03.

Collaboration

Collaboration is my jam and something that I love about this career — preferably with brains, caffeine, and zero drama.
I know that whenever I enter a partnership with somebody new, I am going to learn just as much from them, as they are from me. Collaboration is a two way street.

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Read the latest rambles

If you really want to learn more about me, my rambles are the place to look. I am always oversharing, delving too far into my personal life and giving away too many insights for free.

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My family. No competition. We tried to start a family for a long time, which is something that you can learn more about over on my blog. Those years trying to conceive were incredibly hard and it inadvertently caused me to put up walls around motherhood – something which came crashing down when I held my baby for the first time. I am now completely obsessed and a few hours away is too long.

Whether she likes to admit it or not, my love of fashion comes from my mother. She completely ridicules me these days for spending too much money, but I am a product of my environment and watching her endlessly overspend on new clothes and circle things in Vogue magazine that she longed to purchase. The apple doesn’t fall far from the tree.

This is probably going to make me sound like a teenage idiot, but my guilty pleasure is without a doubt spending far too many hours playing The Sims. I played it endlessly as a child and when I reached my adult years, it was something that I could get lost in and it would help my anxiety. Granted, these past few years I have used it solely to build ridiculous houses that I would one day love to own/build. If I had another day where I could be selfless with my time, it would be spent on the sofa, building houses with no budget and then killing my entire family of Sims inside it.

I am a fan of pretty much all music. Country is my default, but there isn’t much that I wouldn’t listen to. Whenever my Spotify wrapped comes around, my top artists are all of the old school crooners that sang wonderfully fabulous love songs. My current favourite song that I have on repeat is, ‘Everlasting Love’ by Robert Knight.

Saying, “Come the fuck on Bridget”, in homage to my favourite movie and because I need an endless kick up the ass.