In my full-time job, I work in sales and marketing — and more specifically, I live in the world of websites and SEO. Over the years, I’ve learned what works, what doesn’t, and what makes people actually click on what you’ve written. So today, I thought I’d share some tried-and-tested ways to get more blog views — without overcomplicating it.
For most of us, blogging isn’t about chasing viral numbers or millions of hits. It’s about reaching the right people — the ones who keep coming back. That said, watching your traffic grow can be a great motivator (and a good indicator of what’s working). So, let’s talk about some simple, actionable steps that can help your blog perform better.
Use Social Media — Properly
We all know we should be sharing our posts on social media… and yet, most of us (myself included) don’t do it enough. It’s the easiest way to bring fresh eyes to your site. Platforms like Instagram, TikTok, Pinterest, and Threads are essentially free marketing tools — and they reward consistency.
When you share a post, don’t just drop a link. Add value — write a short summary, use an engaging image, and include a few well-chosen hashtags. This not only helps your content reach your target audience but also reminds people that you exist beyond your own website.
Master the Basics of SEO
Search engine optimisation (SEO) sounds like something reserved for tech geniuses, but in reality, it’s mostly common sense – and a few small habits that make a big difference. Here are the essentials:
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Use clear, descriptive keywords throughout your post (naturally, not forced).
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Label your images correctly — no more “IMG_4839.jpg”.
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Write headings that match what people might actually search for.
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Keep your paragraphs short and readable — Google (and your readers) prefer it.
If you’re writing about the Laura Mercier Translucent Powder, use that exact phrase a few times, and mix it up with variations like “best setting powder” or “makeup to prevent shine.” That way, when someone Googles it, your post stands a better chance of appearing. I’ll be writing a more detailed SEO guide soon, but for now, think of SEO as a friendly nudge to help your great content be seen by the right people.
Engage with Other Bloggers
One of the most underrated ways to grow your blog audience is to engage with other creators. Comment on posts you genuinely enjoy, share their work, and build real connections.
Not only is it a nice way to support others in your community, but it also increases your visibility. When people see your name regularly — and associate it with thoughtful, relevant comments — they’re more likely to check out your site. Just make sure your engagement feels authentic (nobody likes a “great post, check out my blog!” kind of comment).
Be Consistent (Even When You Don’t Feel Like It)
If you want to grow your blog traffic, consistency is non-negotiable. I’ve found that setting a schedule — whether that’s weekly, bi-weekly, or monthly — helps massively. Not only does it give you structure, but your audience (and Google) will start to expect fresh content from you on a regular basis.
You don’t need to publish daily to see results. Quality always beats quantity. But having a rhythm makes it easier to stay accountable and build momentum — because nothing kills growth faster than long, silent gaps between posts.
Make Your Site User-Friendly
Your blog could have the best content in the world, but if your site is slow, cluttered, or hard to navigate, people won’t stick around.
Search engines track how quickly your site loads, how easily users find information, and even how long they stay on a page. If someone clicks and immediately leaves because your layout is confusing, Google takes note — and your rankings can suffer.
Opt for clean, simple design. Make sure your fonts are readable, your images are compressed for faster load times, and your menus are easy to navigate. Minimal doesn’t mean boring — it means intuitive.
Final Thoughts
Growing your blog doesn’t have to feel like an uphill battle. It’s about small, intentional tweaks — being visible, consistent, and thoughtful about how you share your content.
When I’m advising others on how to increase traffic, these are always the steps I start with. They might sound simple, but they work. And if you’re patient and consistent, you’ll start to see those page views climb — slowly at first, then steadily. Remember, blogging isn’t about chasing numbers. It’s about building connection, sharing something valuable, and creating a digital space that reflects you.
