FAQ

You’ve got questions, I’ve got answers — and probably a few unsolicited opinions along the way.

Allow me to answer some of your burning questions.

You ask, I answer — a lot. So I finally gave in and created a dedicated page where all your most-asked questions can live together, happy, organised, and far easier for you to find. Think of it as a mini knowledge hub for everything you’re forever quizzing me about — minus the endless scrolling through old DMs.

How this site started

I launched my very first Blogger site as a teenager—back when my opinions were loud, unfiltered, and desperately in need of an outlet. With zero tech skills and unlimited confidence, I decided a humble little Blogger page was the perfect stage for my teenage monologues. And honestly? It was.

When I started, my experience was precisely zero. I learned everything the long way—one draft, one upload, one minor public disaster at a time. And while “learning on the job” isn’t always glamorous (especially when the internet gets a front-row seat to your mistakes), every messy lesson paid off. It all came together in the end… eventually.

I started out sharing brutally honest reviews of whatever makeup I managed to get my hands on—no sugar-coating, no polite nods, just the truth about what actually worked for me. Eventually, I branched out and let my one true love—fashion—take centre stage. As my confidence grew, so did the scope of my content. I began weaving in more of my real life: conversations around mental health, glimpses into my home, snippets of family life, and everything else that makes up the slightly chaotic ecosystem I now call my online world.

When I first started, growing my traffic wasn’t even on the radar—I was too busy oversharing into the void. But eventually, I realised I wanted to turn my little corner of the internet into something more substantial. So I knuckled down: online classes, an alarming number of YouTube tutorials, and more late-night SEO deep dives than I’d care to admit. What I learned is simple: if you want your site to grow, the work has to go far beyond what people see on the surface. It’s consistency, strategy, and a lot of behind-the-scenes graft.

Once my traffic grew, my writing confidence followed—and so did my ambition. I realised that if I wanted real opportunities, I had to be brave enough to actually ask for them. So I put on my big-girl pants, created a full portfolio for my site, and started pitching myself to brands. Terrifying? Absolutely. But I kept reminding myself that the worst they could say was “no.” Luckily for me, plenty said “yes,” and that was the start of turning my little passion project into something so much bigger.

My education and career

My degree is in History—which, in the most charmingly useless way, has absolutely nothing to do with my site. When I headed off to university, I was told to “study what you love,” so naturally I dove headfirst into centuries of dead people and dusty archives. It wasn’t until later, when I unexpectedly fell in love with Marketing, that I realised I wanted to pivot completely and go on to earn my CIM qualifications. Turns out, researching medieval monarchs is great… but building a brand is even better.

When I landed my first office job, I was lucky enough to work under a director who genuinely cared about developing people. At that point, I had absolutely no clue what I wanted to do—I was just trying to earn enough money for my first girls’ holiday. He rotated me through every department like a very confused intern on a mission, and eventually I found my home in marketing. It was creative, dynamic, unpredictable… and I realised instantly that I could turn it into a career that would never bore me for a second.

I built my marketing skills in two key ways. First, by actually doing the job—working under brilliant people who genuinely wanted to help me grow and who threw new challenges my way long before I felt ready for them. And second, by enrolling in the CIM (Chartered Institute of Marketing), which gave me the formal knowledge and structure to back up everything I was learning on the job. Together, the practical experience and structured study gave me a toolkit I could use every single day. As my curiosity for marketing grew, so did my ambitions. I pushed myself to learn new skills, refine my management style, and develop a more strategic approach to every project I touched.

Yes, I do work full-time. My career in marketing began at a limited company, and I genuinely love being part of a team and seeing the impact of my work in a real, tangible way. Even though my site and freelance work have grown enough to give me the option of stepping away and going fully self-employed, I’m not ready to give up the parts of a full-time role that I adore. I love the structure, the collaboration, the friendships you make with colleagues, and—let’s be honest—the comfort of a consistent monthly pay cheque. For now, the balance of both worlds suits me perfectly.

Imposter syndrome is something I have to wrestle with daily. I blame the northern in me—we’re not exactly raised to shout about ourselves, are we? But little by little, with every new accomplishment, I’m learning to quiet that nagging voice and actually acknowledge how far I’ve come. I’m not perfect at it, but I’m getting better at choosing pride over doubt and giving myself the credit I’d give anyone else in my position.

My freelancing and novels

I started my blog as a creative outlet to share my unsolicited opinions on fashion and beauty, and it slowly grew a loyal audience. Once I realised brands were actually interested in what I had to say, I began building partnerships and treating it like a business. A mix of persistence, curiosity, and a little bit of luck turned it from a hobby into a full-blown career.

I earn money through a mix of roles and projects — my full-time position as a Senior Marketing Lead, freelance work with fashion and beauty brands, one-to-one mentorship sessions, and content creation. It keeps things busy, but I love the variety. No two days ever look the same, and that’s exactly how I like it.

I work with brands through a mix of long-term partnerships and one-off campaigns, focusing on authentic collaborations that align with my audience and values. Sometimes that means creating content, other times it’s consulting on marketing or brand strategy. Either way, I only work with brands I genuinely love and would actually spend my own money on.

And that all started by being incredibly bold and daring to send them a simple email with my opinions clearly laid out and some ways in which I could help them.

I never actually set out to write a novel. I’ve always been obsessed with reading—especially romance—and books have been a lifeline for my mental health. Then one night, as I was lying in bed, my brain started telling itself a story. Before I knew it, I’d mentally plotted the first few chapters of a romance novel I wished already existed. What started as a little hobby—something to keep my mind busy and calm—slowly evolved into something much bigger. By the time I realised I had a full manuscript draft sitting in front of me, I couldn’t help but wonder if it could actually become something. It wasn’t until I sent it to an independent editor and received real, constructive feedback that it dawned on me: this might genuinely be feasible.

At the moment, I have six full manuscripts drafted and another two simmering away in my notes app. Now that one of those manuscripts has been fully refined and reviewed by an independent editor, my next step is to move into launch mode. After speaking with people already working in the industry, I’ve decided to self-publish first—get the book out into the world, build some momentum, and start growing an audience. While that’s happening (and hopefully while reviews are rolling in), I’ll begin querying agents and exploring the route to traditional publishing. That’s the plan, at least. The publishing world is unpredictable, but I’m excited to see where this journey takes me.

am i going to continue sharing on this site?

I continue to upload because this site has given me so much — from financial freedom to incredible opportunities — and I want to give back to the people who support it. The readers who visit, engage, and share their thoughts are the reason I’m in the position I am today. Blogging may have changed, but my connection with this community keeps me coming back.

what advice would i give to others?

My advice? Put aside the potential ridicule from others. I know I’ve been the topic of conversation for some people because I chose a path outside traditional roles, but I also have to remind myself of the amazing opportunities, financial freedom, and confidence this site has given me. Don’t let anyone else’s opinions stop you from trying — your goals are worth it.

how do i maintain balance in my life?

I won’t pretend I always get it right, but I try to prioritise what actually matters each day — and let the rest wait. Having clear boundaries, a strong coffee habit, and a good sense of humour definitely help. Balance, for me, is less about perfection and more about staying grounded in the chaos.

is there anything that I would change about my history online?

No. Even though as I look back at some of my historic posts which are buried within my timeline, I love seeing the progress. Those very posts show just how far I have come, how my writing style has evolved and how my life has shifted enormously. I love seeing that history and essentially an online dairy.

what do i want the next decade to look like?

Next for me is continuing to grow my writing career, finishing and refining my novels, and exploring new creative opportunities in marketing and content creation. I also want to keep expanding my freelance work and mentorship, helping others build their own projects with confidence. Along the way, I’ll keep sharing my life, passions, and occasional chaos right here on the site.

what are my current priorities?

In order to manage everything that I do, I have to regularly switch up my priorities in order to achieve what I need to. Currently my priorities are motherhood, being a good family member/friend, my full-time job, my novels, freelancing and then this site.

Explore the blog categories

01.

Beauty

A round-up of all of my favourite beauty items, reviews on some new releases and a little more information about my relationship with excess product.

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02.

Lifestyle

This is where I share about all other areas of my life. From mental health, to our home, family life and much more. A glimpse behind the curtain.

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03.

Fashion

This is one of the most popular areas of my site and I can only assume that is because you are all looking at my ridiculous purchases and wondering why.

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