Why Do Blogs Fail

 

As I am sure that you guys already know, I have been blogging for a very long time. If you take away my 6-month hiatus back in 2019, this is my tenth year of blogging. It is hard to believe that for over a decade, I have sat and wrote posts. Especially to say that I still love blogging, just as much as I did when I created my first site back in 2012. During my time, I have certainly learnt a thing or two. For today’s blog post, I thought that I would share with you guys some of the things that I have seen, which has led to a blog failing. If you would like to learn more about why blogs fail, continue reading.

 

Lack of consistency.

The biggest factor about why blogs fail in my opinion is the lack of consistency. I can be fickle in this respect to. 99% of the time, I have a blogging schedule which I stick to incredibly well. Very rarely will I ever deviate from what I have on my plan. If I do regularly visit a site and they are no longer creating content for me to consume, I will find that content elsewhere. Being inconsistent, doesn’t allow readers to build up a knowledge of you and there is nothing to entice them to come back for more. Simply because they have no idea when you are going to post again!

 

Big periods of absence.

There are always things in live that cause a chance in circumstance. For me, it was the same when my grandfather died. Even though I try to have posts planned to cover me for a few months, I wasn’t in a good place to continue. With just a few weeks absence from the space, I saw my numbers very quickly begin to decline. It was incredibly hard to get it back to where it once was. People simply go, where they will get content and if you don’t deliver, they will go elsewhere.

 

Lack of passion.

If you do not have passion for the subject, the post is not going to flow freely. If people are reading your posts and it feels choppy and hard to follow, they will lose interest. For example, during the pandemic I saw something that I used to interact with have a paid promotional post with a company that made surgical grade gloves. I understand that it may have been relevant to the situation, however it was a far cry from her niche. You could also tell that she wasn’t interested in what she was writing about. After that, I stopped returning to her site.

 

Hard to navigate site.

Sometimes with newer blog themes, there can be that many elements, it can be hard to navigate. I actually worked with a company a while ago to develop a new theme and after uploading it, I switched back to my older theme only a few days later. There was so much busyness to it, even I found it overwhelming. To get to new posts, you had to scroll past around 8 different elements on the page. It was just too much and I hate it when I visit other sites and you have to fight your way through rubbish to get to the content that you want.

 

Lack of community effort.

From day one, I have been well aware that blogging is a community. To this day, I spend a couple of hours each week being social. By commenting on other peoples posts, it allows you to reach new audiences, but to also gain friendships. In the early days, most of my traffic was referral and that is because we would all just bounce from one another’s blogs from the comments section. It isn’t quite the same now, but I still ensure that I make a conscious effort to comment and read other peoples efforts.

 

I hope that you guys enjoyed this blog post and that it can help you out. After spending a lot of time within this community and working in marketing, I know these are all such big things. If you want to make something of your blog and continue on the path that you currently are, please do make sure that you are staying on top of these things. They are worth it in the end. I can honestly say that blogging is very enriching for me and that is why I continue to do it to this day. As always, I would love to hear from you guys on this. Please leave me a comment below and let me know if you have identified any reasons why blogs fail.