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Behind the blog
Hello, I’m Danielle
Beauty editor. Fashion contributor. Marketing professional. New mother. Hopeful writer. Over-sharer.
Over the last 15 years, this humble site which I created in my bedroom as a grumpy teenager has completely changed my life. I’ve collaborated with the biggest beauty brands, worked with leading fashion houses, established a fantastic freelance portfolio and recently I am working with editors to launch my first novel.
There is so much to come, and I will share everything, when possible, here on this very site that started it all.
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Latest stories

Essential Items for a No-Makeup Makeup Look
Recently, I have been opting for a non-makeup makeup look. Mainly because I love how it looks, but also because time has become tight in the morning, and I don’t have the time to sit and leisurely apply my makeup. But in switching my routine up, I have had to invest in some new makeup…

The Things To Know About Florence
Many times, here on this site I have shared with you guys that Florence is one of my favourite places in the world. I first travelled there almost a decade ago with my husband. We began a magical mystery tour around Italy and we both unanimously said that Florence was by far our favourite place….

Merit Beauty Bronze Balm Review
Here on my site, I have shared the odd post about Merit Beauty before. For a long time, this was a brand that I perved over online, but I never invested because it was near on impossible to get your hands on here in the UK. However, the moment that they implemented international shipping on…

Why Becoming Mortgage Free Was So Important To Me
Here on my site, I have always tried to be very transparent with you guys about my finances. Even though some people see speaking about money as rather uncouth, I certainly do not. For me, I won’t openly publish specific figures and amounts online, but I have no qualms speaking about my past or present…

Charlotte Tilbury Hollywood Contour Wand Review
Today it is time for a new beauty review, and this is going to be all about the Charlotte Tilbury Hollywood Contour Wand. I was actually writing another post the other day and I wanted to link to this product, and I couldn’t believe that I didn’t already have a review live for this item….

My Dior Saddle Bags
It is time for a new post and today I am going to be speaking about the beautiful Dior Saddle Bag. If you are a fashion lover like me, you will be well aware of the Dior Saddle bag, and I am sure social media has rammed it down your throat plenty over the years….