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Behind the blog
Hello, I’m Danielle
Beauty editor. Fashion contributor. Marketing professional. New mother. Hopeful writer. Over-sharer.
Over the last 15 years, this humble site which I created in my bedroom as a grumpy teenager has completely changed my life. I’ve collaborated with the biggest beauty brands, worked with leading fashion houses, established a fantastic freelance portfolio and recently I am working with editors to launch my first novel.
There is so much to come, and I will share everything, when possible, here on this very site that started it all.
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Latest stories

Why Becoming Mortgage Free Was So Important To Me
Here on my site, I have always tried to be very transparent with you guys about my finances. Even though some people see speaking about money as rather uncouth, I certainly do not. For me, I won’t openly publish specific figures and amounts online, but I have no qualms speaking about my past or present…

Charlotte Tilbury Hollywood Contour Wand Review
Today it is time for a new beauty review, and this is going to be all about the Charlotte Tilbury Hollywood Contour Wand. I was actually writing another post the other day and I wanted to link to this product, and I couldn’t believe that I didn’t already have a review live for this item….

My Dior Saddle Bags
It is time for a new post and today I am going to be speaking about the beautiful Dior Saddle Bag. If you are a fashion lover like me, you will be well aware of the Dior Saddle bag, and I am sure social media has rammed it down your throat plenty over the years….

How Motherhood Has Changed Me
My little boy has been with us for a few months now and I can honestly say that they have been the happiest months of my life. I often say that people are very quick to tell you how hard motherhood and the ‘newborn trenches’ can be, however that differs massively from my experience. Motherhood…

My Monthly Favourites | March 2025
It’s a new month and that means that we need to sit down and write another monthly favourite post. For the last couple of months, I have been trialling writing these posts and the feedback has been better than I initially expected, so they are here to stay. I’m not going to lie, February for…

My Simple Evening Skincare Routine
For a long time, I have being very honest here on my site and told you guys that for far too long, my skincare routine was severely lacking. Removing my makeup and getting my skin ready to head to bed in an evening used to consist of dragging a Simple wipe around my face. In…