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Behind the blog

Hello, I’m Danielle

Beauty editor. Fashion contributor. Marketing professional. New mother. Hopeful writer. Over-sharer.

Over the last 15 years, this humble site which I created in my bedroom as a grumpy teenager has completely changed my life.  I’ve collaborated with the biggest beauty brands, worked with leading fashion houses, established a fantastic freelance portfolio and recently I am working with editors to launch my first novel.

There is so much to come, and I will share everything, when possible, here on this very site that started it all.

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