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Behind the blog
Hello, I’m Danielle
Beauty editor. Fashion contributor. Marketing professional. New mother. Hopeful writer. Over-sharer.
Over the last 15 years, this humble site which I created in my bedroom as a grumpy teenager has completely changed my life. I’ve collaborated with the biggest beauty brands, worked with leading fashion houses, established a fantastic freelance portfolio and recently I am working with editors to launch my first novel.
There is so much to come, and I will share everything, when possible, here on this very site that started it all.
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Latest stories
Chanel Shearling Flap Bag Review
It isn’t very often that a new handbag is released, and I purchase it on a whim. If you have seen my collection over the years, you will know that it is a carefully curated group of products, and I don’t go into spendy purchases quickly. Usually, I will add a product that I love…
My Current Favourite Authors
A while ago, I shared with you guys that I had entered my reading era. I feel like that may have been putting it mildly. The truth is, this year alone I have read hundreds of books and due to that, I have nailed down some of my favourite authors. Before I jump into this…
How I Start My Days With Positivity
As we are about to move into a New Year, I am thinking ahead and the positive intentions that I want to carry through with me. I understand that when I talk like this some people think that I am going down a hippy rabbit hole. However, regardless of what other people think, I know…
My Monthly Favourites | January 2025
For the new year, I am going to bring back the good old-fashioned favourites post. I can remember when I first started blogging, these were my favourite posts to write. I liked to believe that it was the only time I could see the good products through the huge over-consumerism and actually get to the…
Hourglass Ambient Lighting Palette Review
Today I am going to be sharing a post with you guys all about the Hourglass Ambient Lighting Palette. For a long time, I would see this palette all over social media. It was the face palette that every beauty influencer at the time had to have. I used to think that at the time…
The Stats I Measure For My Site
As I have shared before here on my site, away from my blog I work in marketing full time. I started out many years ago and during that time I have climbed the ladder and learnt all there is to know about the blogging space. With that said, one of the areas where I specialise…